2020
Founded as a spin-off of one of the biggest automotive groups in Portugal.
Your digital copilot
We build the software that runs auto parts distribution.
We are a full service software development company focusing on digitalization and transformation of the automotive retail.
Who we are
More than a decade of experience digitalising the auto parts business.
Our team comes from leading auto parts wholesalers and has over a decade of experience in developing software for the spare parts business. We embed in WiseParts all the accumulated expertise in sales management, logistics, customer engagement, marketing automation and business management.
Wise Tail Lab was founded in 2020 as a spin-off of one of the biggest automotive groups in Portugal to build one of the most advanced platforms for managing a wholesale spare parts business. Today, that platform is WiseParts, and we are the company behind it.
10+
Years of accumulated experience across sales, logistics, and digital ops.
100%
Remote team — distributed across Europe.
Our products
WiseParts
The wisest CRM for auto parts distribution
Built for customer-centric manufacturers and wholesalers, tailored for the automotive spare parts business.
What makes WiseParts different
- Designed from day one for auto parts — not a generic CRM retrofitted with plugins.
- Native ERP and DMS integrations, plus TecDoc, TecOrder and contact-center APIs out of the box.
- Every customer interaction in a single timeline — calls, emails, WhatsApp, visits, quotes.
- Built for every role: sales reps, parts specialists, and managers each get a workflow tailored to them.
- AI-assisted from day one — automated visit planning, AI-assisted reports, AI summaries.
- Live in 2–3 weeks with a guided rollout — data migration, system connections, and training included.
Our team
A growing team of makers.
Engineers, designers, and operators with deep roots in the automotive aftermarket.
Unique culture
Our Lab is just starting and we are truly committed to build the best workplace.
Fully remote
We are 100% remote and we strongly believe in a balanced working life. You can expect several get-togethers every quarter.
Learn and grow
We love technology and we are always eager to experiment new stuff and better ways of creating products.
Open positions
No open positions right now.
We're always on the lookout for talented, passionate individuals who want to make a difference. Send us your CV and we'll be in touch when something opens up.
Contact usEmail
[email protected]
4200-149 Porto, Portugal
We're here to help.
Tell us what you're working on. We reply within one business day.
Address
Rua de Campolide, Nº 52, 1º Esqº4200-149 Porto, Portugal